The Birth Of A Real Estate Company

Posted on July 23, 2008 by Ilyce Glink

San Francisco — At 8:30am PDT, Better Homes & Gardens Real Estate officially opened its doors. The company, which is part of the Realogy group in Parsippany, NJ, has licensed the BHG name from Meredith (publisher of Better Homes & Gardens Magazine) for 50 years, with a 50-year option to renew.

Led by former Coldwell Banker COO Sherry Chris, the signage and graphics is striking, clean and friendly. Chris acknowledges that it’s a difficult time in real estate, but believes that great companies can be grown in times like these.

Make no small plans, and bring on the buyers.

July 23, 2008


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