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Ilyce Glink's Blog

Welcome to Ilyce Glink's blog! Here you'll find Ilyce's latest insights on personal finance advice, real estate advice and consumer issues. Come back often for timely and interesting posts on a wide variety of topics.

 

Wednesday, July 23, 2008

The Birth of a Real Estate Company


San Francisco -- At 8:30am PDT, Better Homes & Gardens Real Estate officially opened its doors. The company, which is part of the Realogy group in Parsippany, NJ, has licensed the BHG name from Meredith (publisher of Better Homes & Gardens Magazine) for 50 years, with a 50-year option to renew.

Led by former Coldwell Banker COO Sherry Chris, the signage and graphics is striking, clean and friendly. Chris acknowledges that it's a difficult time in real estate, but believes that great companies can be grown in times like these.

Make no small plans, and bring on the buyers.

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