How Would You Sell an Expensive 2nd Home in a Gated Community?

Posted on December 21, 2008 by Ilyce Glink

Brian has a home in a gated community in Signal Mountain, TN. He hasn’t had a lot of luck marketing the home (could be the location, price or condition — or it could be that a lot of people aren’t buying 2nd homes at the moment).

But he’s interested in some more sophisticated online marketing techniques. If you’re a Realtor, how would you market his home? What advice would you give him about choosing an agent who could implement some of the more sophisticated online marketing techniques?

I suggested the following:

Do a video of the home, upload to YouTube, WellcomeMat.com, Yahoo Real Estate, Google real estate, and about 20 other sites. Email to everyone.
Create a separate website for the property (distinct from the Realtor.com listing)
Create an account at Zillow, Craig’s List and other websites
Consider signing up with a for sale by owner website.

What else would work?

Published: Dec 21, 2008


Rate This Article
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...
Related Topics
, , .
View our other articles that are related to this post.

© Ilyce R. Glink. All rights reserved. This content may not be used, distributed, syndicated, compiled or excerpted in any medium or form without written authorization from Think Glink, Inc. For information on syndicating ThinkGlink.com please contact us.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>