Building Business Through Networking
REM # A587
By Ilyce R. Glink
Summary: A realtor wants to build his business as a buyer's broker. Ilyce believes if you want people to get interested in your business, you have to give back first.
Q: I am a licensed Realtor working in Indiana and Arizona. I currently live in Indiana, but want to move back to Arizona sometime in the next 3 years.
I am working as a buyer’s agent and want to build my business. Can you give me any advice on ways to advertise that will build my business?
A: I don't know much about advertising techniques. But any entrepreneur will tell you if you're looking to drum up business, you should network in the community. Volunteer your time at local organizations, or sponsor a local kids’ baseball or adults’ softball team by providing t-shirts (with your name on it).
Join non-profit associations or local trade organizations and volunteer to work on various projects to make connections. Offer to give some talks about buyer’s agency and how it can help.
If you want people to get interested in your business, my feeling is that you have to give back first.
NOTE: This column is distributed by Real Estate Matters Syndicate, PO Box 366, Glencoe, Illinois, 60022. This column may not be resold, reprinted, resyndicated or redistributed without written permission from the publisher.
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