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Price Home Competitively To Sell

REM #A754

By Ilyce R. Glink

Summary: A ThinkGlink reader is in the process of building a new home but is having trouble selling her current home. Ilyce explains how to sell a home in a down market.

Q: My husband and I are actively trying to sell our home on the Oregon Coast. We have put $50,000 down on a new home that is under construction at this time. It is scheduled to be completed in about 9 months.
 

Here’s our problem: If we don’t sell our current home, we will not have the money to close the deal on the home being built.

If we back out of the deal now, my husband is afraid that the developer may sue us not only for the down payment, but also for the balance due on the property. I say that we would only loose the $50,000 down payment.

The purchase of the new home is not based on our ability to sell our current residence. Although we asked, this was not an option that the developer would grant to us. Our income will not allow us to carry two mortgages.

Am I correct that the worse case scenario is the loss of our $50,000?

A: I have to say, $50,000 is a lot of money to walk away from. You need to sit down with a real estate attorney to review your contract and determine your exposure.

I’m going to assume that you’ve put down 10 percent of the purchase price of the new property, which costs around $500,000, unless the cash is a 5 percent deposit plus another $25,000 of extras on top of that, which are usually paid for in cash.

Either way, your exposure it not necessarily limited to the $50,000 you’ve got into the deal thus far. If the developer builds the home and ultimately sells it to someone else for less than the price you agreed to pay, he could go after you for the difference. The developer would have been damaged by that loss and you might be responsible for it.

Your contract might provide that the only remedy your builder may have is to retain the money it has already received from you, but you need to review the documentation to see what the builder’s remedies are.

But let’s talk about what you’re doing with your house that’s listed for sale. The thing is, if you drop the price on your current home, you'll sell it. And that’s precisely what might have to do. After all, if you're prepared to walk away from $50,000, you can simply drop your listing price by $30,000 or some other significant number and that would be less than the $50,000 loss you’d take by backing out of the new construction contract.

Dropping the price that significantly should drum up some additional buyers, one of whom will hopefully make you an offer quickly. Once you’re out of your current residence, you can rent something cheap until your new property is ready, and hopefully recoup some of that cash.

Only two things matter when it comes time to sell a piece of property: Price and condition. If your home is in less than perfect condition, you’ll have to drop the price. If it’s in a less desirable location, you’ll have to compensate by dropping the price. And sometimes, even if the home is in a great location and is in perfect condition, you’ll have to drop the price to counteract a buyer’s market.

You’ve got at least 9 months until your new home is ready. Please sit down with your listing agent and ask her to provide you with a list of recent sales in the area for homes that are comparable in size, amenities and condition to yours. Then, work out a realistic sales and market strategy and price your home competitively – that is, less than the other homes on the market.

NOTE: This column is distributed by Real Estate Matters Syndicate, PO Box 366, Glencoe, Illinois, 60022. This column may not be resold, reprinted, resyndicated or redistributed without written permission from the publisher.

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Ilyce
Ilyce

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