How To Sell A Not-So-Dreamy Home

Added December 3, 2001 by Ilyce R. Glink

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Summary: Sometimes it's hard to sell even a wonderful home. What should you do if you need to sell a house that isn't so dreamy? The job of a real estate agent is to play to the strengths of your home to get it sold.

Sometimes it's hard to sell even a wonderful home. What should you do if you need to sell a house that isn't so dreamy?

Every home has strengths and weaknesses. The job of the real estate agent is to play to the strengths and compensate for the weaknesses - and explain to you what you need to do to successfully sell your home.

First, you may need to compensate for missing amenities. Let's say every house in the neighborhood has an attached garage -- except yours. When you sell, you'll either have to lower your price or quickly build an attached garage.

Buyers today want a home that's in move-in condition. If your house is heavily decorated, you could boost returns by giving the interior a fresh coat of white paint, polishing the floors, and putting in new, neutral carpet.

Remember, if your house was so horrible, you wouldn't have bought it in the first place.

So when it comes time to sell, remind your agent what attracted you to the house and property in the beginning. Those feelings will help the agent structure a marketing plan and listing price that will work.

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