There's research in the newspaper world that shows that consumers look at advertorial sections (which are essentially compiled of press releases from companies) at the same rate as editorial sections (which are written by journalists with editorial independence).
It's a blurring of the line that allowed newspapers to get into the "pay for play" business. But it helped confuse consumers, who already didn't know who to trust in the media.
When it comes to your money, not knowing who to trust can cost you everything. On this morning's show, I'll discuss a story on the cover of today's Chicago Tribune (www.chicagotribune.com/mortgage) that continues the discussion on mortgage fraud that we've been having this year, as well as a book that seeks to illuminate just how to make millions from others misfortune.
What ties these two things together? The book describes the "how to" behind the story of mortgage fraud. The perpetrator seems to be a radio talk show host who buys time in order to get on the air and establish his credentials with station listeners.
It's never been more important to know who to trust. I hope you'll join me 11a to 1p this morning on Newstalk 750 WSB. Listen online at www.wsbradio.com.
If you miss the show, be sure to go to our archives to catch it.
Published: Jan 29, 2006
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