On Monday, MoneyWatch.com launched. The site is owned by CBS. Here’s a press release that explains what MoneyWatch is. I hope you’ll check out my Home Equity blog. Feel free to respond to comments there.


New Personal Finance Web Site Helps People Understand the State of the Economy and Make Smart Decisions about Managing their Money

CBS MONEYWATCH.COM Integrated Across CBS Platforms — CBS News Broadcasts, CBS Mobile, and Local CBS-owned TV and Radio Stations


SAN FRANCISCO, Apr. 7 — CBS Corporation today unveiled the beta launch of CBS MoneyWatch.com (www.moneywatch.com/), a new cross-platform property designed to help people make smarter decisions about managing and investing their money throughout the course of their lives. CBS MoneyWatch.com is an extension of CBS Interactive’s Top 10 business site, BNET, which provides information and tools to help business managers succeed at work. As the personal finance property for CBS, CBS MoneyWatch.com will be integrated across CBS broadcast, radio and mobile platforms.

Led by Editor-in-Chief Eric Schurenberg, CBS MoneyWatch.com features original video and editorial content that addresses the financial issues and problems worrying today’s consumers. Schurenberg oversees a team of veteran financial journalists and practicing financial professionals, who offer their expertise in all areas of personal finance. In addition, through partnerships with leading business Web sites like LinkedIn, Seeking Alpha, and Morningstar, CBS MoneyWatch.com will import and export content, community, and financial tools from a variety of partners around the Web (see related announcement).

“CBS MoneyWatch.com sets itself apart with its focus on helping consumers make decisions that will have a positive impact on their own bottom line. As the personal finance brand for CBS, and with the company’s vast promotional power, CBS MoneyWatch.com will quickly become a trusted brand for consumers who want to take control of their financial destiny,” said Neil Ashe, President, CBS Interactive. “We’ve brought together some of the industry’s leading experts on
finance and money management to deliver information and tools that will help individuals achieve their own personal goals.”

CBS MoneyWatch.com covers the full range of money issues, with sections that include Investing, Your Future, Cash Flow, Human Capital and the Big Picture. Human Capital connects your career earning power to your financial life, and the Big Picture explains how the business and economic news of the day will affect you. Your Future helps consumers develop a viable strategy for their long-term goals, while Investing covers the tactics to secure and grow those savings. Cash
Flow tackles the challenge of managing where your money goes every day and getting the most value from those choices.

A team of veteran financial journalists and financial professionals contribute columns and blogs to the site, including Jill Schlesinger, Editor-at-Large for CBS MoneyWatch.com (see related announcement). In addition to Schlesinger, other financial professionals include Larry Swedroe, research director of a national asset management firm; luxury real-estate agent Alison Rogers; and practicing financial advisors Charles Farrell, Robert Pagliarini, and Allan Roth. Among the
journalists are Conrad de Aenlle, John Keefe, Kathy Kristof, Ilyce Glink, Lynn O’Shaughnessy and Charles Wallace, whose bylines are familiar to readers from sources such as the New York Times, Los Angeles Times, The Financial Times, Fortune, Seeking Alpha and Consumer Reports.

The site’s editorial experts and dedicated on-air talent, including Schlesinger, will be regular contributors on topics of business and personal finance on CBS News and local CBS-owned Television and Radio stations. “While some people continue to sit and watch the ups-and-downs of the stock market, CBS MoneyWatch.com stands out amidst other personal finance sites because of its commitment to arm people with the information and tools they need to get involved and make smart decisions about their finances,” said Greg Mason, Senior Vice President and General Manager of CBS Interactive’s Business Network.

“This beta launch gives us an opportunity to gather feedback and insight from our audience and further refine the content and tools we provide in order to create an unparalleled personal finance resource for today’s consumers.”

CBS MoneyWatch.com also will feature business and financial-related segments from CBS News’ THE EARLY SHOW, the CBS EVENING NEWS WITH KATIE COURIC, and local CBS-owned Television and Radio stations. Also, mobile access to CBS MoneyWatch.com will soon be available for users to view the latest news, updates and original video content.

“CBS MoneyWatch.com will be a trusted CBS brand dedicated to personal finance and it is launching at a dramatic and truly critical moment in America’s financial history,” said Sean McManus, President, CBS News and Sports. “We’re ecited about leveraging CBS’ content and editorial experts across so many platforms in order to make vital financial news, information and expertise accessible to the broadest possible public on television and the Web.”

Each editorial feature on CBS MoneyWatch.com will help visitors make the best personal finance decision that relates to their bottom line. Features on the newly launched Web site include:

• “Go Where the Money Is” – This two-part feature highlights the best places to advance a career. Readers can find out which city is best suited for growth in their industries.

• “$800 Billion Question” – This in-depth analysis will provide two opposing viewpoints on the stimulus package to help people understand how the stimulus package will affect their financial futures.

Aso available on the site are original CBS MoneyWatch.com videos covering topics from tax help for scam victims, to advice on a diversified investment strategy, and a to-do list for those who recently downsized. The site will also take advantage of the community and content built by Wallstrip, who’s short and entertaining videos examined hot stocks and provided a real-world explanation of what drove their success. Other videos will include:

• “Sleep Your Way to the Top” – Eric Schurenberg shares findings from a recent study on how sleep can affect job performance.

• “Irrational Investing May be Smarter than You Think” – Financial planner Allan Roth explains why pulling out your money in a down market is the worst thing you can do.

• “A College Grad’s Guide to Hot Jobs in a Weak Economy” – University of San Francisco career counselor Alex Hochman tells which industries are likely to grow in the coming years.


CBS MONEYWATCH.COM, a property of CBS Interactive, helps people make smarter decisions about their personal finances in every area that their money and their life intersect. In addition to original feature stories and unique daily commentary, the media-rich site also offers original videos and daily business and financial news from broadcast powerhouse CBS News.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 180 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.