Fun Facts About Customers Aged 15-31

  1. They are sometimes called “The Thumb Generation” because of their ability to use technology like cell phones, computer keyboards, even remote controls.

  2. A 2009 Money Management International Survey showed that a greater percentage of Millennials are saving up for the future.

  3. In the same survey, 33 percent of Millennials say they are personally responsible for their own financial education, doing their own research on companies and tactics.

  4. In a recent survey by the Pew Research Center, being a good parent was ranked the top life goal for Millennials. Even though only about 34 percent have children, they are just as likely as other generations to place high value on good parenting.

  5. 41 percent of Millennials do not own a landline telephone and rely entirely on their cell phone.

  6. About 30 percent of Millennials check their social networking sites several times per day.

  7. 83 percent of Millennials sleep with their cell phones near them.

  8. 88 percent use their cell phone to text. On average, Millennials send about 20 text messages per day.

  9. Millennials are more likely than any other generation to have a tattoo or a body piercing.

  10. The recession has affected Millennials as they try to find their way into entry level jobs; many are underemployed. They have the highest unemployment of all age groups.

  11. However, Millennials are less likely to cut spending in the recession.

  12. Since the AIG Bailout, Millennials are less trusting of financial institutions and more reluctant to invest in the stock market or in 401Ks.

  13. In a 2008 survey by Fidelity, Millennials said saving for retirement takes a back seat to paying off debts from credit cards to mortgages.

  14. Millennials tend to be job-hoppers and cash-out their retirement plans when they do change jobs.

  15. Though typically considered “apathetic” in political participation, they are more politically active and politically different than any time since 18-to-20-year-olds have had a vote.

  16. Millennials are the most racially and ethnically diverse generation in U.S. history.

  17. Millennials expect to have fun at their jobs.

  18. Millennials report that they’d have difficulty maintaining relationships without access to wireless internet.

  19. Texting has increased 566% with 12-17 year-olds over the last 3 years.

  20. Millennials grew up with “baby on board” signs and post-Columbine school lockdowns.