The guy who waves around his Social Security Number and dares people steal it might be regretting that dare.

Todd Davis, owner of the fraud prevention company LifeLock, has had his service fail his own Social Security number.

According to an AP wire story, Davis has had his identity stolen and now LifeLock Customers are suing him in Maryland, New Jersey and West Virginia.

As we’ve noted before, there’s nothing LifeLock does for you and your credit that you can’t do for yourself, including freezing your credit. Basically, you’re buying a credit monitoring service — albeit one with a heck of a marketing gimmick.

May 23, 2008.