San Francisco — At 8:30am PDT, Better Homes & Gardens Real Estate officially opened its doors. The company, which is part of the Realogy group in Parsippany, NJ, has licensed the BHG name from Meredith (publisher of Better Homes & Gardens Magazine) for 50 years, with a 50-year option to renew.
Led by former Coldwell Banker COO Sherry Chris, the signage and graphics is striking, clean and friendly. Chris acknowledges that it’s a difficult time in real estate, but believes that great companies can be grown in times like these.
Make no small plans, and bring on the buyers.
July 23, 2008