Your company’s story is a key part of marketing your small business. Whether you’re the owner of an organic foods company that got its start at local farmers’ markets or a cabinet maker who only uses reclaimed wood, potential customers care about more than just what you do—they care about why. Telling a compelling story [...]
Marketing your small business doesn’t need to cost a fortune. While you may find success with traditional small business marketing tactics, such as direct mail and neighborhood flyers, establishing a comprehensive blog can help draw in new customers from around the world. Using a blog to attract traffic—and clients Your blog can be a powerful [...]
Sitting on the board of any organization, whether a non-profit or a for-profit, can be a very rewarding experience. Unfortunately, if the organization does not have the proper insurance policy in place, doing so can also put your own assets at risk. As a director or officer, you have a responsibility to properly run and [...]
Women own 29 percent of all businesses and are opening companies at a rate 50 percent faster than the overall growth rate. But overall, women-owned businesses only account for about 4 percent of the country’s total business revenues—reflecting exactly zero growth since 1997, according to the most recent State of Women-Owned Businesses report. A recent [...]
As any small business owner knows, marketing is an integral part of bringing in new customers. Whether it’s done via email, social media, or old-fashioned word of mouth, you need to get the word out—you can’t get new customers if they don’t know you exist. But you will never drive sales or attract your ideal [...]
Expenses are of the utmost importance to small businesses, especially today. Because of this, the cost of small business payroll is a huge factor for small business owners who are considering hiring a payroll service. Many things can impact your payroll costs, including: How often your employees are paid How many employees you have on [...]
You’ve worked hard to get a foot in the door with a choice client. Now, how do you get your other foot over the threshold? With internal referrals. As a small business owner, you’re no stranger to hard work. You’ve built your business from the ground up, and you have likely spent countless hours and [...]
Doing small business payroll can be very complicated, even if you’re only paying one person. Taxes can be complicated, too: you need to register with the IRS and with your state payroll tax department, you need to deal with a lot of paperwork and calculations, and you typically need to make payments to the IRS [...]
Glinkonomics, life this week on WSB radio, Ilyce talks about the employment situation for August, 2013. Welcome back to the Ilyce Glink show, I’m Ilyce Glink. If you are investing in real estate and want more information you should check out my new series, The Intentional Investor: How to Be Wildly Successful in Real Estate. Go to [...]
There’s more to business-to-business marketing than telesales and direct mail marketing. In order to effectively and efficiently advertise your goods and services, you must be sure you’re effectively targeting your ideal markets and reaching the right people—the people who can make or influence buying decisions. That’s why email marketing is quickly becoming a go-to avenue [...]
